Welcome to the information age. Communication are instant. Marketing is personal.

In the Information Age, consumers get their information when, where and how they like it - from the TV, over the Internet, through e-mail correspondence.

Printed information needs to keep pace as people demand more from the printed page:

* It must be accurate, up-to-date and relevant.
* It must be available when they want it.
* It must be produced quickly.
* It must be personalized, from multiple versions to fully variable content
* Forward looking Metro Digital has seen this trend and invested in the most advanced digital presses, such as the NexPress 2100.

The NexPress 2100 was designed to enhance the value of the printed page. It serves the application needs of today for short runs, customized inserts and quick-turnaround jobs that make digital color the most cost-effective choice.

The NexPress 2100 also enables new capabilities that will drive the printed page into the Information Age Internet driven applications, completely customized brochures, production of full-color collated sets that are ready to be finished are printed on demand.

The power of a press

The NexPress 2100 sets new benchmarks for uptime, productivity and consistent image quality -- all key objectives for Metro Digital. Advanced digital printing technology such as Dry electrophotography, NexBlanket image transfer and Autoperfecting are the future of this information age press.

The power of personalization

The NexPress 2100 gives even simple mail merges the look and feel of high-end printing, with a personal twist.

There are two critical principles that direct marketers live by:

Simple personalization helps increase the customer response rate.
Cost on generated dollar is key.
With the NexPress 2100, direct marketers no longer have to choose between personalization and quality. Today personalized materials can take many forms - letters, postcards, flyers, invitations - all displaying personalized rich color and quality.

An auto dealership that distributes high-quality flyers with color images of cars and personalized salutation and names, for example, stands to increase customer loyalty and its direct-mail response rate. This makes the cost-on-generated-dollar equation more attractive to print customers.

Short run color

The NexPress 2100 creates a new definition of short-run printing, one that involves high quality and low-cost production for you. Traditionally defined in quantities of thousands of pieces, short runs now can be hundreds of pieces or as small as a single piece.

Once we have your electronic file (high resolution PDF files), we just load it and print.

Fully variable printing

Each piece as unique as the individual who reads it. Text, graphics, images, length, format: None of it standard, all of it specifically targeted.

Mass communication, once considered the key to marketing success, is now an insult to the digital generation. This new generation of consumers demands instant communications, one-to-one marketing and more values from the printed page. The NexPress 2100 delivers that value to the end consumer.

Consider a financial services company that recognizes that 80% of its earnings come from five percent of its customers. The company produces individual investment portfolio summaries for each of those customers, making its communications clear, accurate and completely relevant. The result? Increased sales and customer retention. Metro Digital becomes a partner to our customer -- providing data management and one-to-one transactional marketing services in addition to high-value printing.

And so the NexGeneration of digital printing has arrived. As market demand grows, the NexPress 2100 will bring these capabilities and more to print customers.